The Endangered Species Foundation is a dedicated brand committed to protecting New Zealand's endangered species and habitats from extinction. As a registered charitable organization, they focus on supporting high-priority biodiversity projects. With a mission to make a lasting impact, the foundation works tirelessly to safeguard the country's most vulnerable indigenous species.

Through their collaborative efforts with environmental groups and experts, the Endangered Species Foundation tackles critical issues such as the destructive bottom trawling practice. They aim to raise awareness and drive positive change by advocating for the elimination of harmful fishing methods and protecting sensitive areas like seamounts and features. The foundation believes in the power of research and innovation, striving to develop less destructive trawling methods with the ultimate goal of reducing adverse impacts on the ocean floor.

They actively engage in projects, campaigns, and partnerships to achieve their objectives, ensuring the preservation of New Zealand's rich biodiversity for future generations. To support their crucial work and make a difference, you can contribute through donations, adopting a species, or gifting eco-friendly products. Join the Endangered Species Foundation in their mission to protect and conserve the beauty of New Zealand's natural heritage