Enduratex
@enduratex.com
Enduratex™ is a world leader in providing superior vinyl upholstery fabrics to the Contract, Hospitality, Automotive, Marine, Specialty and General Upholstery markets The Enduratex™ brand name evolved from our products and has become synonymous with our corporate identity of China General Plastics Corporation of America. With Enduratex™ as our umbrella brand, we have established an entire family of products under the "Endura-" label. Our Enduratex™ products are made and engineered to the specifications of our parent company, U.S.I., a $2.2 billion corporation. In fact, U.S.I. it is the second largest calendaring operation in the world. The Enduratex™ culture however, is more intimate than our size and global stature. We are first and foremost dedicated to our customers and that priority has allowed us to serve some of our customers for as long as we have been in business—and that humbles us every day. Our Enduratex™ team members listen carefully to each customer, as we understand that our customers are the main reason for our business. Our design, sales and marketing team pay close attention to the ever-changing market conditions, trends and demands as we develop product and related services to meet those needs and challenges. We have often been referred to as the "trend setters of our industry," and we carry that title proudly. Enduratex™ was established in 1996 and is located in Corona, California, with distribution worldwide.
Enduratex's Company Logos


Enduratex's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#005EAD
Endeavour
0, 94, 173
207, 100, 34
100, 46, 0, 32
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#222222
Mine Shaft
34, 34, 34
0, 0, 13
0, 0, 0, 87
About Enduratex
Enduratex™ is a leading brand that offers versatile and durable coated fabrics. With a focus on meeting the needs of various industries including Automotive, Contract, Healthcare, Hospitality, Marine, Office, and Restaurant, Enduratex™ provides high-quality products that are specifically engineered to deliver exceptional performance. As a part of China General Plastics Corporation of America (CGPC America), Enduratex™ has built a strong reputation in the industry, with its brand name becoming synonymous with quality and reliability.
Backed by its parent company, U. S. I., a renowned $2.
3 billion corporation and the second largest calendaring operation globally, Enduratex™ ensures that its products are made to the highest standards. What sets Enduratex™ apart is its customer-centric approach. By prioritizing customer satisfaction, the brand has fostered long-term relationships and continuously strives to understand and respond to market demands.
With a dedicated team that stays attuned to evolving trends and conditions, Enduratex™ constantly develops innovative products to meet the ever-changing needs of its customers. Established in 1996 and headquartered in Corona, California, Enduratex™ serves customers worldwide. Contact them today at cs@enduratex.
com to discover how their products can benefit your business
Company type
Public Company
Year founded
1989
Company size
11-50 employees
