EngageNudge is a web push platform designed to help businesses decide who should receive a notification, when it should arrive, and when not to send one. Its Decision Engine evaluates content relevance, audience signals, timing, recent exposure, and notification fatigue, then recommends targeted delivery, broader delivery, or no send—with reasons teams can review. Language models help identify topics, entities, geography, urgency, and shelf life, while people retain control to adjust or override recommendations.

The service supports commerce, publishers, SaaS businesses, and marketplaces. Use cases include product, cart, restock, and price alerts; reader updates; user re-engagement; and saved-search notifications. Teams can provide content through a URL, RSS feed, or CMS trigger, review and edit messages, send tests, approve delivery, and measure results. Optional holdout groups help estimate incremental outcomes beyond clicks.

EngageNudge delivers permission-based notifications through standards-based web push on supported browsers and devices. Visitors can subscribe without providing an email address or installing an app, and can turn notifications off in their browser.