Meryl by ENOVAi is an AI shopping assistant designed for Shopify stores, where it works within the store’s chat to help turn browsing into buying. Rather than functioning as a standard customer-support chatbot, Meryl acts as a virtual salesperson: it observes visitor behavior, such as what shoppers browse and where they pause, then opens conversations at relevant moments. It answers questions using store product information, helps customers compare options and find products suited to their needs, and can hand conversations over to a human when needed.

The service is designed for businesses across fashion, beauty, home and décor, consumer technology, sports and fitness, and baby and kids. ENOVAi says Meryl is tailored to these industries, requires no developer, and can be set up in about 10 minutes. It is intended to support shoppers around the clock, including outside business hours, while helping merchants address hesitation and cart abandonment. ENOVAi offers a free 14-day trial, product demonstrations, and resources such as ROI calculators, a help center, and business technology news.