Fairing is a brand that specializes in operationalizing zero-party data, providing DTC (Direct-to-Consumer) brands with a sustainable advantage in building direct relationships with their customers. By eliminating the need to rely on third-party rentals, Fairing helps brands create mutual benefit with their consumers. Their platform offers an always-on stream of proprietary data, allowing businesses to gain insights at 10 times the speed for attribution, personalization, conversion rate optimization, and more.

Fairing's integrations ensure that zero-party data is routed to the right destination for immediate impact. They also offer an ROI Calculator to demonstrate how their use cases cover the entire cost. The brand's latest release, Data Sync, brings speed and scale to zero-party data, helping brands leverage the foundational advantage of DTC.

Fairing champions consumers' zero-party data by treating them as more than stereotypes, seeking insights directly from the customers themselves. They believe in the reciprocity of the DTC<>DFC (Direct-to-Consumer <> Direct-From-Consumer) relationship, where providing feedback benefits both the brand and the consumer. Fairing is a remote-first company headquartered in NYC and is actively seeking curious collaborators to join their team.

Their mission is supported by leading investors and advisors in the eCommerce industry. If you're a DTC brand looking to build your proprietary dataset and enhance your martech ecosystem, Fairing is here to help