EnTrust Hotel Advisors is an independent hotel advisory firm focused on boutique hotel owners. Built on hotel operating experience, the firm combines financial expertise with practical knowledge of hotel operations to help owners understand, improve, and realize the value of their properties. Its services include operator-grade valuations and comparative market analyses using financial performance, STR data, and local market comparisons; fractional CFO support and financial infrastructure, including USALI-compliant reporting; and exit planning and sell-side representation from market positioning through closing and transition.

EnTrust also advises on acquisitions, dispositions, due diligence, hotel operations, and AI and technology integration, including measurable deployments intended to support net operating income. Owners can access free online tools for reviewing financial health, comparing hold-versus-sell scenarios, estimating debt-service coverage, identifying profit opportunities, and assessing franchise damages. The firm presents its work as owner-focused and independent, supporting decisions across profitability, valuation, and transactions.

EnTrust offers a complimentary valuation request and follows a six-phase advisory process, from property valuation and confidential marketing to offer management, due diligence, and closing