Artificial Insights is an innovative platform led by Michell Zappa, designed to explore the intersection of artificial intelligence and human decision-making. This near-weekly bulletin delves into how AI influences our understanding of audiences and the complexities involved in making informed choices. Zappa shares his insights on using AI as a tool for refining thoughts, clarifying options, and enhancing the decision-making process.

The brand provides a range of insights and methodologies, focusing on key areas such as talking through decisions, proposal development, market intelligence, decision debriefing, and financial planning. By externalizing judgment and utilizing AI to reveal hidden patterns in reasoning, Artificial Insights aims to foster a more deliberate and honest approach to decision-making. The content is co-created with AI, encouraging readers to engage with complex ideas about technology and its role in shaping our choices. Subscribers can gain access to thought-provoking discussions and analyses that empower them to navigate the evolving landscape influenced by AI.