Pasazh is an Iranian online shopping marketplace operated by Padideh Novin Tejarat Electronic Ariana, a company established in 2016 to develop electronic commerce. Registered under number 44322, the company launched what it describes as Iran’s first electronic shopping mall on mobile platforms. Pasazh brings together more than 15,000 stores from across Iran, giving shoppers access to products from a wide range of sellers. Its categories include home appliances, tools, bags and shoes, mobile phones and digital goods, women’s clothing, and beauty and personal care products.

The marketplace presents its services as free and highlights protections including product authenticity assurances, secure purchasing, product returns, and direct shipping. Customers can browse through the Pasazh website or download its app, and the site also provides shopping guides, customer-service information, and details on privacy and return policies. For merchants, Pasazh offers options to create an online store, along with seller guidance, seller rules, and WooCommerce synchronization tools. The brand also features a Pasazh Club, special discounts, and an online magazine.