This Czech Republic-based brand is at the forefront of healthcare innovation, spearheading the electronic prescription and ePrescription system mandated by legislation in 2007. The ePrescription system, part of eHealth services, has been mandatory since 2018, enabling doctors to issue electronic prescriptions for patients, and pharmacies to dispense medicinal products based on these ePrescriptions. The Central Repository of Electronic Prescriptions collects and stores all ePrescriptions, ensuring strict adherence to legislation and cyber security measures.

With the ePrescription system, patients, doctors, and pharmacists have access to user-friendly applications that provide convenience, transparency, and control. Electronic delivery of ePrescription identifiers, such as SMS and email, has gained popularity. The system has facilitated a streamlined process of over 300 million electronic prescriptions issued and dispensed, with significant growth in reimbursement for medicinal products. With ongoing system support and improvements, this brand continues to lead the way in modernizing the healthcare system, benefiting both patients and healthcare professionals.