EQ Performance is a sports coaching organization specializing in running and triathlon. Its team of experienced coaches and dedicated athletes supports amateur sportspeople in working toward better performance and achieving their personal goals. The organization offers training plans and services at Starter, Gold, and Premium levels for both running and triathlon, alongside a training methodology and guidance for preparing for events.

Training sessions take place at several locations in São Paulo: Parque Villa-Lobos on Monday and Wednesday mornings, Parque do Ibirapuera on selected weekday mornings, and the Pinheiros River bike path on Tuesdays and Thursdays. EQ Performance also publishes a calendar of upcoming races and special training events, with support listed for events ranging from local runs to international competitions and triathlons.

The brand shares updates through its blog and provides information about training locations, event schedules, services, and athlete photos. EQ Performance reports that 93% of its students are satisfied, 90% have achieved their goals, and 71% have reached their best time.