Equal Strategy
@equalstrategy.com
Create powerful brand experiences with Equal Strategy’s scent marketing, background music, and brand experience design services. Trusted by leading hotels, banks, and retailers across Asia for over 27 years.
Equal Strategy's Company Logos
Equal Strategy's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#CD8459
Antique Brass
205, 132, 89
22, 54, 58
0, 36, 57, 20
#FECDA5
Flesh
254, 205, 165
27, 98, 82
0, 19, 35, 0
#192E3F
Big Stone
25, 46, 63
207, 43, 17
60, 27, 0, 75
About Equal Strategy
Equal Strategy is an experience design agency based in Singapore, offering innovative solutions that combine background music and scent marketing to create a unique sensory environment for brands. With a focus on the retail sector, the agency understands the power of sensory experiences in influencing consumer behavior and increasing sales. Founder Simon Faure-Field believes that quality sound is not only a merchant's tool but also a competitive advantage.
By entertaining customers, employees, and anyone appreciating the brand, background music helps define a store's atmosphere and separates it from the competition. The agency collaborates with retailers, sound system designers, and installers to create customized audio systems that align with the brand's positioning and customer preferences. By integrating ambient music with visual merchandising and even olfactory stimuli, Equal Strategy helps brands fully immerse customers in a 360-degree sensory environment where the brand can live, breathe, and function
Company type
Privately Held
Year founded
1998
Company size
11-50 employees
