EQUATOR

Equator is a travel and tourism marketplace serving businesses and consumers through B2B, B2B2C and B2C transactions. It connects buyers and sellers directly, offering access to travel products at pre-negotiated business rates, transparent pricing and benefits from travel operators. The platform brings together inventory across sectors including hotels, airlines, attractions, tour operators, car rental, cruises, travel agents, airports and tourism organisations.

Buyers can source individual and group travel, negotiate rates with sellers, request proposals and manage bookings across destinations. Sellers can target specific markets and industries, set tiered pricing, combine products with other operators and use marketing tools to improve engagement and sales. Equator also supports partnerships between businesses and provides enterprise features for companies creating private-label travel portals for staff, members or events.

The marketplace powers Equinox, a private travel portal for SMEs, clubs and associations, and Tourism-ID, a portal for personnel in the travel and tourism sectors. Its additional tools include C-Series marketing applications, vouchers and collaboration models designed to support co-marketing and online business across industries.