Equinugs

Equinugs is an Australian brand making hand-crafted herbal horse treats in Victoria’s Yarra Valley. Its treats are gently air-dried at a low temperature rather than baked or fried, with the aim of preserving natural ingredients and flavor. The recipes include flax, apple cider vinegar, MSM, brewer’s yeast, and herbs and spices such as hawthorn, chamomile, turmeric, calendula, and cinnamon. Equinugs says its treats contain no added sugar or molasses, dyes, colors, or preservatives.

The range includes Original and Liquorice treats, with a Hemp Seed variety described as soon to be released; products are available in three sizes. Designed to be easy to carry and break apart, they can be used as training rewards, snacks, or enrichment treats. They can also be rehydrated, including for horses with dental issues or to help administer medication. Equinugs sells its products online and provides a store locator for stockists. Its mission is to support horse welfare and encourage healthier treat choices, and the brand supports Project Hope and the National Breast Cancer Foundation.