Unclaimed brand
Reconnecter l’offre des commerçants à la capacité financière des particuliers
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Hex Code
Color name
RGB
HSL
CMYK
#40BAD2
Shakespeare
64, 186, 210
190, 62, 54
70, 11, 0, 18
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#9FDCE8
Blizzard Blue
159, 220, 232
190, 61, 77
31, 5, 0, 9
Equiprix is an initiative developing a way to connect local businesses’ offers with individuals’ financial circumstances. Its aim is to make goods and services more accessible by enabling participating merchants to offer discounts tailored to customers’ income levels. Individuals can submit supporting documents through the app for instant verification, then scan a QR code in partner stores to receive the applicable discount.
For merchants, Equiprix provides a way to set pricing policies for different income levels and verify discounts in store. The initiative says this approach can help attract additional customers while supporting overall business margins. Equiprix also presents its service to local authorities as a public-policy tool for improving access to essential needs and everyday activities, including food, clothing, transport, home furnishings, personal services, leisure, culture, sports, and dining.
The project’s broader goals are to reduce social inequality, support local businesses and organizations, and improve residents’ quality of life. Equiprix states that it is in the process of being established as a nonprofit organization.
Brand industry
E-commerce and Shopping
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