EquiUp

EquiUp is an equestrian-focused platform developed by EQUIUP SRL to connect horse owners, riders, and industry professionals with relevant products and services. Designed to support both horse care and day-to-day equestrian activities, it brings together digital tools, a community, local services, and an online shop. Horse owners can use an electronic record to organize information about health, vaccinations, treatments, shoeing, nutrition, and exercise. The platform also helps users find providers such as veterinarians, farriers, riding schools, tack shops, and tourist routes.

For riding centres, EquiUp offers management services for members, staff, facilities, payments, lessons, bookings, horses, and owner records. Its shop features products for riders and horses, including clothing, protective equipment, saddles, reins, feed, supplements, and stable supplies. EquiUp also presents itself as a quality advisor, using artificial intelligence to guide product choices and horse-care decisions, alongside gamification to encourage community participation. Its product development includes an EquiUp-branded line, IoT devices intended to collect horse and training data, and an anti-theft device.