Era is a technology brand building an intelligence layer for physical devices, with the goal of making technology feel personal, crafted, and naturally integrated into everyday life. Its platform enables creators and businesses—from jewelers and musicians to car designers and fitness brands—to shape how an object listens, reasons, speaks, acts, and remembers. Era presents intelligent objects as more than functional devices: they can reflect individual taste and become meaningful things people choose to carry and use.

For its debut, Era invited 30 artists to work with a minimal, modular AI device and an open creative brief. Each artist shaped how their device listens, reasons, and speaks, resulting in 30 distinct objects that combine different forms with different approaches to intelligence. The collection illustrates Era’s vision for technology that is attuned to people’s lives and less conspicuous in them. Through its platform, artist collaborations, and partnerships, Era aims to help creators bring intelligent objects to life.