Erda Ally | London is a brand dedicated to bringing eco-conscious products to the market, designed by a mom with a passion for sustainability. With a focus on reducing paper wastage, their best-selling products include silicone reusable coloring placemats and silicone toys. These products are not only environmentally friendly, but they are also safe for our little ones, being FDA approved and non-toxic.

Erda Ally is widely recognized for their popular reusable coloring mats under the brand Doodle Dat, which recently won Silver place in the best travel toy category at the Made For Mums Toy Awards. The brand has also received recognition from Theo Paphitis as one of his Small Business Sunday winners in October 2022. In addition to their commitment to sustainable products, Erda Ally also contributes to the fight against climate change.

For every item purchased, the brand plants one tree through their partner, Ecologi. They are currently supporting tree planting efforts in Ethiopia, aiming to restore 10,000 hectares of degraded land in collaboration with The Hunger Project. With Erda Ally, you can make a positive impact on the environment while enjoying high-quality and innovative products for your little ones.

Join the eco-conscious movement and support this brand's mission to create a better future for our children and the planet