The European Route of Industrial Heritage (ERIH) is a tourism information network that showcases the industrial heritage across Europe. The brand aims to highlight the stories and biographies of people who played a significant role in the industrial revolution. This goes beyond just architectural evidence, such as mines and production plants, to include inventors, entrepreneurs, financiers, and workers.

Through over 270 selected biographies, ERIH presents the individuals who have influenced the industrial history of Europe, their countries, regions, cities, or specific industries. From Giovanni Agnelli, who revolutionized Italy's motor manufacturing, to Sir Richard Arkwright, who transformed the cotton industry, each biography offers valuable insights into the industrial revolution of Europe.

The brand emphasizes the people behind the innovations, highlighting the power of brands and the impact they have had on the industry. By creating a connection between the past and present, ERIH showcases the rich history and achievements of European industrial heritage.