呉服えり新 《趣味のきもの えり新》

**えり新 (Erishin)** is a distinguished kimono specialty store located in Himeji, Hyogo Prefecture, Japan, celebrated for its longstanding commitment to customer satisfaction and quality. Founded in 1963, the store has built a legacy of delivering exquisite kimonos, obi (belts), and related accessories that enrich the lives of its clientele. The brand prides itself on offering a diverse selection, including summer kimono, elegant fabrics, and stylish children's attire.

Erishin specializes in **custom orders** and **original designs**, allowing customers to create one-of-a-kind garments that reflect personal taste. The shop also offers a personalized consultation service to help clients coordinate their attire and provide care tips for their garments. Beyond just selling products, Erishin emphasizes sustainable practices through **remaking kimonos**, preserving the beauty of traditional textiles while adapting them for modern use. With over 60 years of expertise, Erishin aims to connect tradition with contemporary style, ensuring that every piece tells a story and delivers joy to wearers.