eritora.com

**Brand: ゑり虎 (Eriko)**

Established in 1776 during the Edo period, ゑり虎 has a rich legacy as a prestigious high-end kimono specialty store in Kanazawa. Initially launched by the third generation, Saiya Nizaemon, the brand has evolved under the leadership of five generations, with a commitment to excellence in the field of traditional Japanese textiles.

Today, led by the seventh generation, ゑり虎 continues to be celebrated for its exquisite Kaga Yuzen textiles, melding age-old techniques with modern sensibilities. The brand is renowned for its personalized kimono coordination services, ensuring each customer finds the perfect attire that embodies their individual style.

With a focus on high-quality fabrics and intricate designs, ゑり虎 not only provides kimonos but also offers a complete ensemble that includes obi (sashes) and accessories. The store, located in the revitalized Katamachi area, is dedicated to preserving the art of kimono-making while fostering a deeper appreciation for this cultural heritage. Customers can expect an enriching experience, highlighted by exceptional craftsmanship and service.