ERM Pêche is a French specialist in premium fishing equipment, founded in 2013. The company distributes carefully selected products from Japanese and Chinese brands, serving anglers who value quality, performance and knowledgeable support. Initially an importer of Maxel Fishing, known for its aluminium reels, ERM Pêche has continued to expand its range with new designs and technologies for sea fishing.

Its catalogue includes reels, jigs, casting jigs, lures and other fishing accessories from brands such as Maxel, CB One, Zeake and Souls, alongside ERM-branded products. Featured items include slow-jigging and fast-fall jigs designed for different conditions, including deep water and strong currents. Products are selected through the combined expertise of experienced engineers and field specialists.

ERM Pêche supports anglers across France, its overseas territories, Algeria and Morocco. The company also provides after-sales service, including a five-year warranty on Maxel reels. Based in Martigues, France, ERM Pêche aims to match quality equipment with experienced service for passionate sea anglers.