Cruise Planners is a travel advisory brand specializing in cruise and vacation planning, connecting travelers with personal advisors who help match trips to their preferences and budget. The company offers cruise searches across a wide range of ocean, river, yacht, and expedition lines, with itineraries spanning destinations such as Alaska, the Caribbean, Europe, Asia, and the polar regions. Travelers can filter sailings by destination, duration, ship, and departure date, and explore selected offers with exclusive pricing and added amenities.

Beyond cruises, Cruise Planners helps arrange escorted tours, hotels, all-inclusive resorts, luxury villa rentals, and family, Disney, wedding, honeymoon, and group travel. Its travel services also include excursions and activities, private cars and guides, premium air concierge assistance, travel insurance, and tickets. For trip preparation and support, the brand provides a mobile app, travel tools, destination guidance, currency exchange information, and resources for first-time cruisers and autism-friendly vacations. Cruise Planners also shares travel inspiration, brochures, magazines, and special offers, helping clients plan experiences on land and at sea with advisor support.