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Hex Code
Color name
RGB
HSL
CMYK
#0665A5
Bahama Blue
6, 101, 165
204, 93, 34
96, 39, 0, 35
#A77B3E
Cape Palliser
167, 123, 62
35, 46, 45
0, 26, 63, 35
#328BEF
Picton Blue
50, 139, 239
212, 86, 57
79, 42, 0, 6
Lazada Group, founded in 2012, has emerged as Southeast Asia’s leading eCommerce platform, connecting diverse markets across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada utilizes advanced technology, logistics, and payment solutions to enhance the shopping experience for its ever-growing customer base, projected to reach 300 million by 2030.
The company offers two main platforms: LazMall, a comprehensive virtual mall featuring over 32,000 trusted brands with a commitment to 100% product authenticity, fast delivery, and easy returns, and Lazada Marketplace, which provides retailers access to millions of active customers and a robust suite of services. With a focus on innovation, Lazada integrates emerging technologies to tailor shopping experiences and meet consumer needs.
Additionally, Lazada's cross-border capabilities enable Southeast Asian brands to reach international audiences while offering products from global sellers in various categories, ensuring fast delivery through a state-of-the-art logistics network.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #0665A5, #A77B3E and #328BEF.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
