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Hex Code
Color name
RGB
HSL
CMYK
#E59B11
Gamboge
229, 155, 17
39, 86, 48
0, 32, 93, 10
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
#A90B26
Shiraz
169, 11, 38
350, 88, 35
0, 93, 78, 34
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the flagship of Alibaba Group since 2016, Lazada leverages advanced technology, comprehensive logistics, and a secure payment infrastructure to enhance the shopping experience for millions. Their robust logistics network features fulfillment centers in 17 cities, ensuring rapid delivery of a vast range of products.
Lazada offers diverse shopping options, including LazMall, the region's largest virtual mall, ensuring 100% product authenticity and fast delivery. With over 32,000 local and international brands, it provides a tailored experience for consumers. Additionally, Lazada Marketplace empowers sellers with access to millions of customers and comprehensive services—from payment solutions to marketing analytics—across 18 product categories, such as health & beauty, fashion, and home appliances. Their commitment to cross-border commerce opens a channel for Southeast Asian brands to connect with global markets, supported by Alibaba's leading technology infrastructure. Lazada aims to serve 300 million customers by 2030, continually pushing the boundaries of online shopping.
Brand industry
E-commerce and Shopping
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