Lazada

**Brand Description for Lazada Group**

Founded in 2012, Lazada Group is Southeast Asia's leading eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group, it leverages advanced technology and robust logistics capabilities to deliver an unparalleled shopping experience. With a vision to serve 300 million customers by 2030, Lazada offers a diverse range of products through its various channels.

LazMall, launched in 2018, stands as the region's largest virtual mall, featuring over 32,000 trusted international and local brands, assuring 100% product authenticity and swift delivery. Lazada Marketplace, available since 2013, empowers retailers to reach millions with secure payments, customer support, and insightful analytics across 18 product categories, including health and beauty, fashion, and home essentials. Additionally, Lazada’s cross-border services connect Southeast Asian consumers with global brands, facilitated by Alibaba’s expansive logistics network, ensuring prompt delivery of a wide variety of products.