Esteh Indonesia | Bogor is a well-established brand that offers a refreshing range of iced tea products. Founded in 2018 by Haidhar Hibatullah Wurjanto, Dihya Nur Rifqy, Aussie Andry, and Edwin Widya, Esteh Indonesia started with a small booth measuring 1X2 meters in Kemang Village and Blok M. Their initial product lineup included a variety of flavors such as Sweet Tea, Lemon Tea, Lychee Tea, Milk Tea, and Thai Tea.

Due to positive customer feedback and high demand, Esteh Indonesia expanded to malls like Mall Ambassador and Binus Jakarta Barat. As time passed, Esteh Indonesia gained popularity among people of all ages due to its delicious taste, affordable pricing, innovative product variations, and keeping up with the latest trends. In mid-2019, they opened an outlet in Pandu Raya Bogor and transformed their concept from booths to grab-and-go outlets of 3x5 meters in size.

They also increased their workforce to three staff members. Esteh Indonesia has not only focused on expanding its physical presence but has also established partnerships with renowned online merchants like GoFood, GrabFood, and ShopeeFood, acknowledging the high demand for online sales. This has provided additional profit opportunities to their business partners.

Currently, Esteh Indonesia has grown to have over 200 outlets. Despite the challenges posed by the global pandemic, Esteh Indonesia continued to experience significant growth in response to the increasing demand for partnership opportunities. By the end of 2021, Esteh Indonesia had an impressive count of 450 outlets.

Each outlet crew receives comprehensive training on drink preparation and excellent customer service. With a mission to be the market leader in the F&B industry and create quality Indonesian entrepreneurs, Esteh Indonesia ensures that its partners are equipped with the knowledge and skills to maintain product quality, deliver exceptional service, run promotions, calculate profits, and uphold the brand's reputation. If you are interested in joining Esteh Indonesia as a partner, you can get in touch with their partner relations team via email or visit their headquarters in Bogor.

Esteh Indonesia is committed to providing support and guidance to its partners as they collaborate to build the perfect product. Explore their website for more information and follow their social media accounts to stay updated on their latest ventures