Unclaimed brand
Founded in 2000, esure Group is one of the UK's leading personal lines insurers. The Group provides motor and home insurance products through the prominent esure and Sheilas' Wheels brands.
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Hex Code
Color name
RGB
HSL
CMYK
#E27E12
Golden Bell
226, 126, 18
31, 85, 48
0, 44, 92, 11
#ECBB78
Rob Roy
236, 187, 120
35, 75, 70
0, 21, 49, 7
#074199
Congress Blue
7, 65, 153
216, 91, 31
95, 58, 0, 40
With more than two million customers, the Group combines longstanding insurance expertise with digital technology and a digital-first approach to offer accessible products and customer experiences. Its brands bring distinct identities: esure builds on a heritage of digital insurance and quality service, while Sheilas’ Wheels is known for its focus on rewarding safer drivers and its distinctive personality.
The Group aims to make insurance easier for customers through intuitive digital experiences, supported by technology and specialist teams. Its work also extends beyond insurance, with commitments to reducing its environmental footprint, supporting the UK’s transition to a low-carbon economy, and fostering an inclusive workplace. esure describes sustainability and positive community impact as important parts of its role. The business also invests in its people and capabilities, welcoming colleagues with insurance, data and technology expertise to help develop its services and customer experience.
Brand industry
Finance
Company type
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Year founded
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Company size
1001-5000 employees