Eszterháza Központ is a cultural brand that unites three significant regional heritage and tourist institutions in Hungary: the Fertőd Esterházy Castle, the Nagycenk Széchenyi Castle, and the Sopronbánfalva Monastery Hotel and Restaurant. Its mission is to preserve architectural heritage while showcasing the histories of prominent noble families, and connecting the area's religious, natural, cultural, and gastronomic values. Eszterháza Központ aims to make Hungary's national heritage accessible as experiential attractions and event venues, catering to contemporary needs.

The brand enjoys substantial international visibility and is committed to enhancing regional significance through community engagement. Eszterháza Központ offers unique cultural experiences, interactive and educational programs, distinctive and well-equipped event spaces, and inspiring artistic events. Visitors are encouraged to participate in the unique programs at these historical sites, which are designed to be innovative social centers within the countryside, enriching both local lifestyles and the broader tourism landscape