Its online shop brings together equipment for training, practice and competition, with collections organized to help customers find gear suited to their art. Products include uniforms and hakama, gi, belts and patches, as well as protective equipment such as helmets, chest guards, gloves, mouthguards and shin and foot guards. The store also offers practice weapons and accessories, including bokken, jo, tanto, iaito, cases and weapon stands, alongside targets, focus pads and training aids.

Additional offerings include fitness and agility equipment, therapeutic items such as taping bandages, massage balm and massage products, and apparel including hoodies, shirts, caps and training shoes. e-TAO features products from named suppliers such as Tozando and Proforce, along with its own e-TAO-branded items. The site also publishes articles offering guidance on choosing equipment and understanding martial arts practice.

Free delivery is advertised on purchases of $149 or more before tax