Eterna Luxr

Eterna Luxr is a private advisory and bespoke lifestyle management service based in Lugano, serving clients in Ticino, Switzerland, and destinations across Italy. It provides a single point of contact for international clients seeking thoughtfully coordinated travel, experiences, wellness, property support and personal services. Its travel arrangements include selected private residences, hotels, yacht charters, private aviation, helicopter transfers and chauffeur services. Clients can also request tailored dining, cultural and sporting experiences, events, supercar hire and day excursions.

Wellness services include private chefs, in-villa personal training, recovery treatments and ongoing performance and longevity support, coordinated with specialist partners. For clients exploring Italian property, Eterna Luxr offers discreet introductions and sourcing assistance. Property owners can request residence management, including presentation, bookings, guest welcome, cleaning, maintenance and transparent reporting.

The company works with a curated network of local partners and presents its services as personal and coordinated rather than catalogue-based. Its destinations include Lake Como, Lake Maggiore, Milan, Rome, Sardinia, Tuscany, the Amalfi Coast and other Italian locations.