Ethereal Jewellery

Ethereal is an Australian-owned body jewellery brand founded in 2023 by independent female professional body piercer Jessica. The brand focuses on refined, professional-grade piercing jewellery, combining delicate design with materials selected for quality and everyday wear. Its collection includes earrings, flat-back studs, hoops, chains, charms and jewellery for ear cartilage, nose, septum and navel piercings. Customers can browse pieces by piercing placement, including lobe, helix, tragus, rook, daith and conch.

Ethereal offers certified 14K solid gold, 18K gold vermeil and 925 sterling silver jewellery. The brand describes its gold vermeil as a 2.5-micron layer of 18K gold over a solid sterling silver base. It presents these metals as hypoallergenic, waterproof and tarnish-resistant, with suitability for sensitive skin and daily wear. Gold vermeil carries a five-year warranty, while 14K solid gold has a lifetime warranty. Ethereal sells directly online, provides customer support and piercing guidance, and invites retailers to enquire about becoming stockists. Its website also lists a planned retail store opening at Westfield Carousel in January 2027.