Unclaimed brand
Our organisation is India’s private platform for products that are manufactured from traditional techniques, skills and hand-based process. We want to re-establish dialogue and educate masses. Bring crafts and traditional techniques back to public memory and debate using digital technologies, such that they always remain a part of policymaking. The GROUP is well capitalized and a privately held business enterprise led by a strong management team. Our products are natural,craft-based, contemporary, and affordable.
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Hex Code
Color name
RGB
HSL
CMYK
#EF7C00
Gold Drop
239, 124, 0
31, 100, 47
0, 48, 100, 6
#ADE286
Feijoa
173, 226, 134
95, 61, 71
23, 0, 41, 11
#624B2B
Shingle Fawn
98, 75, 43
35, 39, 28
0, 23, 56, 62
ETHICA is a prestigious brand that aims to re-establish dialogue and promote traditional techniques, skills, and hand-based processes through its range of natural, craft-based, contemporary, and affordable products. As an India-based private platform, ETHICA celebrates rural India and endeavors to bring the essence of the country to customers around the world. The brand acts as a bridge, connecting designers, farmers, makers, entrepreneurs, and artisans directly with a global audience, transforming crafts into not just objects, but stories and ideologies.
ETHICA's vision is to become the go-to resource for Indian village products, offering a marketplace where artisans from all over the country come together. By strengthening and supporting its community of customers, designers, artisans, farmers, makers, and entrepreneurs, ETHICA is committed to protecting the natural environment. Discover the beauty of Indian craftsmanship with ETHICA and become part of a movement that values tradition, sustainability, and creativity
Brand industry
E-commerce and Shopping
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