Ethnography Matters is a brand that focuses on exploring what it means to be an ethnographer today. Through their various editions, interviews, series, and methods, they delve into the world of ethnography and provide valuable insights and knowledge to their readers. One recent article discusses the critique of big data methodologies in politics, specifically focusing on Cambridge Analytica's claims and the implications of using big data to manipulate individuals in the public sphere.

Another article takes a deep dive into NASA, highlighting the importance of teamwork in robotic work and the intricate processes involved in operating and exploring our solar system. Ethnography Matters aims to shed light on different aspects of ethnography and contribute to a deeper understanding of the field, using real-world examples and research to inform their readers