ETHOS is a curated collection connecting travellers with advanced wellness and longevity hotels and clinics across Europe. Guided by experts, the brand helps people find science-backed programs suited to their personal goals, from improving longevity and healthy ageing to weight loss, detox, fitness, pain recovery and stress reduction. Its collection includes properties offering medically guided protocols and holistic services, with examples in Portugal’s Algarve and Cascais.

Programs may combine longevity diagnostics, biomarker-guided care, hyperbaric oxygen therapy, regenerative treatments, nutrition, lifestyle coaching and restorative therapies. Depending on the property and program, guests can also access services such as osteopathic care, personal training, meditation, breathwork, spa facilities and anti-ageing treatments. ETHOS organizes options around desired outcomes rather than simply presenting a menu of treatments, and offers guidance to help users compare programs and choose a suitable stay. The brand positions its collection as focused on structured health and recovery experiences, rather than spa amenities alone, while also sharing wellness articles and guest reviews to inform travellers’ decisions.