ETOE

ETOE is the creative brand of Martin Grey, also known as Mr. ETOE, a cycle designer, photographer, and custom painter. Since 2007, he has produced distinctive bicycle designs, with each artwork handcrafted in detail and often requiring several hundred hours to complete. His work combines hand-painted graphics, custom design, and durable finishes for bicycle frames and helmets.

ETOE offers several levels of bicycle customization, from Basic Style finishes on prepared frames to Custom Style graphics, Martin Grey Custom designs, and original Martin Grey Artworks. Helmet design is also available, with options shaped around the individual project. The brand additionally provides carbon-part paint removal when capacity permits; repairs are accepted only in person. Availability varies by season, and custom projects are subject to limited booking capacity.

Martin shares his creative process and DIY custom-painting videos on the ETOE YouTube channel, where viewers can also connect with the community. ETOE sells merchandise featuring his original graphics and artwork through separate shops serving customers in Europe and the United States.