荷花 (EugeneBa) is a renowned brand in Hong Kong specializing in maternity, infant, and children's products with over 40 years of retail experience. The company operates five comprehensive specialty stores featuring an extensive selection of over 40,000 premium products from 200 global infant brands. Alongside its retail division, 荷花 hosts two major annual expos: the International Baby and Children's Products Expo and the Spring Shopping Festival, attracting numerous exhibitors and showcasing hundreds of thousands of quality products.

Additionally, 荷花 publishes a range of educational magazines and books aimed at parents, with its OURS Mother's Baby magazine and the popular School Admission Series leading the local market for 28 consecutive years. The brand also emphasizes social responsibility through the 荷花 Charity Fund, which supports community development and children's welfare initiatives. With the advent of the EugeneBaby.

com online platform, 荷花 has made shopping more accessible and secure, enhancing the customer experience with various payment options and loyalty rewards