Euka is an AI-powered platform that helps brands build and manage TikTok Shop affiliate programs, from creator discovery through measurable sales growth. Its tools bring creator search, outreach, campaign management, and performance insights together in one operating system. Brands can find relevant creators among more than four million indexed profiles using natural-language or image-based search, with matching informed by creator fit and sales performance. Euka also groups creators by activity and automates outreach, follow-ups, and responses to common questions, helping teams manage large affiliate networks more efficiently.

For ongoing engagement, the platform supports contests, leaderboards, retainers, guaranteed content deliverables, applications, and payment tracking. Brands can monitor creator posts, GMV, and campaign results, then use licensed creator content in Meta Ads. Euka provides tools to request and manage usage rights, publish approved content to Meta, and compensate creators through a share of ad spend, revenue, or a flat fee. The company states that its platform serves more than 17,000 stores and tracks creator-driven performance across TikTok Shop.