EuroCommerce is the voice of retail and wholesale in Europe. Their mission is to transform the retail and wholesale sector in the European Union and advocate for sustainable and efficient commerce practices. With over 5 million retail and wholesale companies, the sector is a major contributor to the European economy, generating 10% of the EU's GDP.

This dynamic and customer-focused sector employs 26 million Europeans, making it the largest private-sector employer in Europe. Furthermore, the sector is characterized by its support of local communities and involvement in the life and attractiveness of cities, smaller towns, and villages. EuroCommerce represents both large players and small and medium-sized enterprises (SMEs) in the sector.

Retail, the sale of goods to end consumers, and wholesale, the sale of merchandise to retailers or other professional businesses, are the two major pillars of the sector. Retailers adapt to new consumer behavior, mega trends, and technology, operating through various store formats and channels, while wholesalers ensure the supply of goods along the entire value chain. With the emergence of digital players and the need for sustainability, the sector is constantly evolving.

EuroCommerce strives to support and promote the sector's transformation and attract new talents to the industry