EOG, also known as the European Outdoor Group, is a leading organization in the outdoor industry. Comprising over 100 members, including brands, retailers, and NGOs, EOG plays a crucial role in representing and promoting the European outdoor sector. The organization focuses on three essential priorities: conducting business ethically and sustainably, preserving the outdoors, and encouraging people to get active in nature.

EOG has initiated and supports projects such as the It's Great Out There Coalition and the European Outdoor Conservation Association, which aim to motivate and advocate for outdoor activity while preserving the environment. EOG undertakes a wide range of activities to support its members' collective vision for the industry. These include market insights, corporate social responsibility and sustainability initiatives, organizing trade shows and industry events, and representing the sector's interests at the European Commission and other important stakeholders.

With its dedicated team and extensive network, EOG is committed to creating profitable and sustainable growth in the outdoor industry, while giving back to nature and society. To learn more about EOG and join their mission, visit their website and explore their comprehensive member directory