BMW Europe Moto is an online store focused on the BMW Motorrad universe, offering original motorcycle parts, accessories, riding equipment, luggage and lifestyle products. Its catalogue covers helmets, including full-face, flip-up, jet and GS styles, along with visors, communication systems and helmet care products. Riders can also shop for jackets, trousers, boots, gloves, protective gear and clothing for different seasons and weather conditions.

The store carries BMW motorcycle luggage such as panniers, top cases, tank bags, tail bags and inner bags, designed to match BMW bikes in fit and appearance. Its parts and accessories range spans engine, braking, electrical, chassis and body components, as well as GPS navigation, batteries, chargers, windscreens, seats, anti-theft equipment and maintenance supplies. Lifestyle offerings include apparel, bags, caps, gifts and items for children.

BMW Europe Moto says its team of BMW experts can help customers choose products and with luggage assembly. The shop offers worldwide delivery, a two-year BMW warranty, a 14-day change-of-mind period, and payment options in instalments.