Europlatform

EuroPlatform, developed by Innowacyjna Platforma Handlu, is a technology platform designed to help retail stores manage promotions and communicate with their network organizers. Retailers can browse network-provided offers, create their own promotions, and generate promotional price labels and posters. The platform also brings together business communications, financial and promotional campaign settlements, sales information, statistics, and reports, helping store owners track activity and make informed decisions.

Additional services include integration with compatible checkout systems, back-office system integration, and suggested pricing within the price-label generator. EuroPlatform also supports retailers with processes related to the deposit-return system, including operator settlements, reporting, updates on requirements, and technical assistance.

The connected Moje Sklepy app gives consumers access to participating network leaflets, current offers and push notifications, app-specific promotions and campaigns such as lotteries, and shopping lists. Retailers can use these tools to promote offers, engage customers, and support customer loyalty. EuroPlatform also offers support programs for stores using incompatible checkout systems and provides marketing materials for promotions.