EU SME Centre is a brand that specializes in providing comprehensive services and support to small and medium-sized businesses looking to enter the Chinese market. Recognizing the challenges faced by SMEs in navigating the complexities of China's business environment, EU SME Centre aims to bridge the gap by offering tailored and confidential technical assistance. Through email, face-to-face, or online meetings with in-house or external experts, they provide guidance on regulations, due diligence, and business opportunities.

Their services are free of charge, ensuring accessibility for all SMEs. Additionally, EU SME Centre offers advocacy opportunities, allowing businesses to network with peers and influence policymakers. They also provide training programs, including hybrid and online sessions, to equip SMEs with knowledge and support in their China business endeavors.

With their self-diagnosis tool, SMEs can assess their readiness for China operations and receive recommended content on key issues. EU SME Centre further offers a range of publications, guidelines, reports, case studies, and webinars, delivering practical insights and analysis to help SMEs understand and comply with market requirements. As a trusted partner, EU SME Centre collaborates with a network of organizations in Europe and China to further promote trade facilitation and internationalization