Watermark provides software and services designed to help higher education institutions assess performance, improve teaching and learning, and make informed decisions. Its portfolio includes solutions for course evaluations and surveys, assessment, curriculum strategy, faculty success, planning and self-study, student learning and licensure, and student success and engagement. Watermark also supports institutional needs such as accreditation, continuous improvement, faculty development, and educational impact.

Its Course Evaluations & Surveys platform helps colleges and universities collect student feedback, increase participation, and turn results into practical improvements. Institutions can customize surveys, automate administration and reporting, and integrate the platform with learning management and student information systems. Mobile-friendly surveys, reminders, alerts, and text messaging help institutions reach students through multiple channels. Reporting tools support the analysis and comparison of feedback, while AI-powered summaries, sentiment analysis, and guided recommendations help faculty interpret results. Feedback can also inform faculty reviews, assessment, and accreditation work through connections with other Watermark solutions.