Every Can Counts is a brand dedicated to inspiring, encouraging, and empowering people to recycle their drink cans, with a particular focus on out-of-home consumption and collection. Our mission is to change attitudes and behaviors around drinks can recycling, ensuring that everyone recycles the cans they use outside the home. We believe that we can make a real difference by providing better ways to recycle on-the-go, such as at music festivals, sports events, and public places.

Cans are already the world's most recycled drinks container, with a recycling rate of 75% in Europe. However, we believe that we can reach 100% recycling rate and make a significant impact. We need your help to inspire festival organizers, drinks brands, city councils, and others to make on-the-go recycling easier.

We approach our work with a focus on having fun and creating a positive impact. Through fun-loving, creative activities, we aim to energize and engage everyone in our mission. We also prioritize practical, enjoyable ways of collecting as many cans as possible.

Join us in making every can count and achieving a sustainable future for our planet