**Brand Description: Everything Is Not OK**

Everything Is Not OK is a dynamic campaign spearheaded by leading mental health and addiction organizations in Ontario. This initiative addresses the escalating crisis in mental health care exacerbated by the COVID-19 pandemic, highlighting the urgent need for a fully funded strategy to reduce overwhelming wait times for essential services. With alarming statistics showing that 28,000 children and youth are currently on waitlists and average wait times for adult treatment exceeding three months, the campaign advocates for timely access to quality mental health care for all Ontarians.

Offering resources and support, Everything Is Not OK encourages individuals to share their stories and raise awareness about the pressing challenges faced by those suffering from mental health and addiction issues. The campaign emphasizes a commitment to consistent, transparent, and accessible care, regardless of geographical location or socioeconomic status. By actively engaging the community and decision-makers, Everything Is Not OK aims to foster a system where everyone receives the help they need without unnecessary delays. Join the movement and take action to create a healthier Ontario.