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Hex Code
Color name
RGB
HSL
CMYK
#2E3192
Bay of Many
46, 49, 146
238, 52, 38
68, 66, 0, 43
#0A1A31
Blue Zodiac
10, 26, 49
215, 66, 12
80, 47, 0, 81
#EC4B2E
Flamingo
236, 75, 46
9, 83, 55
0, 68, 81, 7
Lazada Group, established in 2012, is the leading eCommerce platform in Southeast Asia, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The brand connects this diverse region through its comprehensive technology, logistics, and payment solutions. As part of the Alibaba Group since 2016, Lazada boasts an extensive selection of products and aims to serve 300 million customers by 2030.
The platform offers key services such as LazMall, Southeast Asia's largest virtual mall with over 32,000 international and local brands, assuring consumers of product authenticity, swift delivery, and a 30-day return policy. The Lazada Marketplace allows retailers to access millions of customers, supported by secure payment systems and customer service. Additionally, Lazada promotes cross-border commerce, featuring brands from around the globe and ensuring quick deliveries, often within a week, thanks to Alibaba’s advanced logistics. Through innovation and a focus on customer experience, Lazada is transforming the retail landscape in Southeast Asia.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes as a dark logo. Download as transparent PNG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #2E3192, #0A1A31 and #EC4B2E.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.