Exatom

Exatom is a privacy-first conversion optimisation platform that helps businesses understand and improve their online forms and checkout experiences. Its cookieless analytics capture field-level interactions, including hesitation, errors, refills and drop-off patterns, revealing where visitors encounter friction rather than simply showing whether they converted. The platform turns this information into prioritised insights through form analytics, session replay, CRO Pulse, industry benchmarking and webform monitoring.

Exatom also offers activation tools designed to put findings into practice. Its AI assistant, Eureka, analyses form data and provides concrete optimisation recommendations, while Autofixes and Smart Nudges can address friction and guide visitors without developer support. The company says its tools can help reduce abandonment and increase conversions, and customer examples include improved checkout and webform performance.

Exatom describes its service as cookieless and privacy-focused, stating that it collects no personal data and keeps data within its secure infrastructure. The platform is ISO 27001 certified and can be installed with a website tag.