Unclaimed brand
Exel Watches: the online boutique for luxury second wrist watches. Each watch is selected, certified and sold with dedicated warranty and service.
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Hex Code
Color name
RGB
HSL
CMYK
#191C25
Mirage
25, 28, 37
225, 19, 12
32, 24, 0, 85
#C5C6C8
Silver Sand
197, 198, 200
220, 3, 78
1, 1, 0, 22
Exel Watches is a luxury watch retailer built around the values of excellence, elegance, product quality, and attentive customer service. Continuing the tradition of Exel Milano, the brand specializes in pre-owned luxury watches, offering a curated selection in excellent aesthetic and mechanical condition. Its collection includes models from makers such as Rolex, Omega, Cartier, and Jaeger-LeCoultre, alongside new arrivals and customized pieces.
Each watch is selected and certified, and is offered with a dedicated warranty and service; many are accompanied by their box and papers. Customers can browse and purchase through the online boutique or visit Exel Watches’ lounges in Lugano, Switzerland, and San Marino. The company also provides support and guidance throughout the buying process, with information on shipping, returns, payment methods, and frequently asked questions.
For eligible customers in Switzerland, installment financing is available over 12 to 60 months. Visitors to the San Marino lounge can explore tax-free purchasing opportunities
Brand industry
Luxury
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How do I download the EXEL Watches logo?
The EXEL Watches logo comes in two versions: a white logo and an icon. Download as SVG, transparent PNG or JPEG.
What are EXEL Watches' brand colors?
The EXEL Watches color palette uses the hex codes #191C25 and #C5C6C8.
The EXEL Watches name, logos and brand assets are trademarks of EXEL Watches and its affiliates. Brandfetch isn't affiliated with or endorsed by EXEL Watches. Their use is subject to EXEL Watches's brand guidelines.
