Ex-Gay Watch is a dedicated platform that critically analyzes and fact-checks the political and religious movements that advocate for harmful practices aimed at changing sexual orientation. Established in July 2002, the organization scrutinizes the tactics, claims, and motives behind groups promoting "ex-gay" therapies and support, which often exploit individuals seeking to suppress their same-sex attractions.

The brand aims to expose the fraudulent nature of these claims, highlighting the lack of scientific evidence supporting the notion that sexual orientation can be altered by choice. Ex-Gay Watch sheds light on the fallout of these movements, including discrimination and legislative efforts that threaten the rights and safety of LGBTQ+ individuals both in the U.S. and globally. The organization also features contributions from various writers who share insights and research on these pressing issues. Through its commitment to advocacy and awareness, Ex-Gay Watch serves as a critical resource for those opposing the ex-gay agenda and supporting LGBTQ+ rights.