The Exhibitor Advocate is a brand that is dedicated to amplifying the voice of exhibitors in the exhibitions and events industry. They provide expert advice, research, and tools to address the challenges and pain points faced by exhibitors of all types. With their help, exhibitions and events can continue to be a valuable and irreplaceable marketing channel.

The mission of The Exhibitor Advocate is to collaborate with all stakeholders and promote open communication, consistent standards, and industry best practices. They aim to ensure the enduring success of exhibitions and events by advocating for transparency, involved exhibitor advisory committees, high-quality buyer data, and more predictable exhibiting costs. The vision of The Exhibitor Advocate is to promote consistency, accountability, and predictability in all event industry engagement opportunities.

They strive for simpler rules and pricing models, improved audience engagement, and increased ROI through multiple channels. Join The Exhibitor Advocate to stay informed on industry issues, spread the word, and volunteer your skills and resources. They rely on generous support from private donors to fulfill their mission